Dietary supplements – innovations, trends and market development

Dietary supplements

The dietary supplements market in Poland is currently the most dynamically growing segment of the life sciences industry. Its value has already exceeded PLN 8 billion, and forecasts predict further average annual growth of 7–9%. This boom is driven not only by growing consumer health awareness but also by technological innovations and legal regulations that are professionalizing the industry.

This is a clear signal for producers and investors: supplements are no longer a niche, but a strategic pillar of the industry, generating innovation and jobs.

New technologies and pharmaceutical quality

Modern supplement production increasingly resembles pharmaceutical standards. Plants are implementing automation, quality monitoring systems, and rigorous GMP and HACCP procedures. This makes the market transparent and safe.

Administration methods are also changing. Traditional tablets are giving way to more convenient and sensory-appealing solutions. Vitamin gummies, functional shots, sachets, and softgel capsules are becoming the standard. Manufacturers are investing in technologies that enhance absorption, such as microencapsulation and liposomal carriers.

Synergy of industries: Pharmaceuticals, Cosmetics and Supplements

The boundaries between life science sectors are blurring, creating a common space for innovation.

  • Pharmaceuticals and Supplements: Pharmaceutical companies utilize their production lines and laboratories to produce supplements of the highest quality.
  • Cosmetics and Beauty from Within: The beauty industry is entering the supplement industry, offering products that support beauty “from the inside” (e.g., collagen, hyaluronic acid).
  • Common Technologies: Crucially for PCI Days exhibitors, many suppliers offer machinery, packaging, and laboratory services that are common solutions across the life sciences industry. The same packaging lines and process systems are used in the production of drugs, supplements, and cosmetics.

Contract manufacturing and private labels are also gaining importance. Outsourcing production to specialized partners allows companies to introduce new products faster and optimize costs.

What is the modern consumer looking for?

Today’s market is shaped by informed purchasing decisions. The most important trends include:

  • Clean Label: Simple ingredients, no unnecessary fillers or synthetic additives.
  • Mood & Focus: Growing popularity of products that support mental health, concentration, and stress reduction (adaptogens, magnesium).
  • Personalization: Matching supplementation to lifestyle and research findings.
  • Convenience: Products that are easy to use, tasty, and portable.

Administration methods are also changing. Traditional tablets are giving way to more convenient and sensory-appealing solutions. Vitamin gummies, functional shots, sachets, and softgel capsules are becoming the standard. Manufacturers are investing in technologies that enhance absorption, such as microencapsulation and liposomal carriers.

From vision to product – find business partners

 

Have an idea for a new supplement but lack a developer? PCI Days is where inspiration meets implementation. Here, you’ll find hundreds of suppliers of raw materials, packaging, and technologies ready to help you create your next bestseller. Whether you’re looking for a unique plant extract, an eco-friendly jar, or a modern production line, you’ll meet partners here who will transform your vision into a finished product.

Summary – Knowledge and Development

Poland is emerging as a European leader in dietary supplement production. To keep up with this pace, access to the latest knowledge is essential.

We have prepared the Supplement Zone specifically for industry representatives – a dedicated lecture space where experts will discuss changes in the law, raw material trends, and market innovations.

Combine knowledge with business and gain a competitive advantage.

For exhibitors

Become an exhibitor

Exhibitor profile

For:

  • Producers and distributors of raw materials and components
  • Manufacturers and distributors of machinery and equipment
  • Representatives of the packaging industry
  • Suppliers of laboratory equipment and technology
  • Providers of logistics solutions
  • Providers of IT and technological solutions supporting production
  • Contract manufacturers of pharmaceuticals, cosmetics, and dietary supplements, as well as providers of private label services
  • Providers of services supporting the pharmaceutical, cosmetics, and dietary supplement industries
  • Representatives of institutions, associations, universities, and industry organizations
For visitors

Take part in the fair

Visitor Profile

For whom:

  • Producers of cosmetics, pharmaceuticals, and dietary supplements (CEOs, production directors, specialists in research and development, quality and safety, maintenance, investment, purchasing, laboratories, production, packaging, and marketing, technologists, process engineers)
  • Experts in legal regulations and certification
  • Contract manufacturers and private label developers
  • Managers responsible for the development of private labels in pharmacies, drugstores, gyms, hotel chains, and anyone interested in developing their own brand
  • Representatives of institutions and universities

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